Customer Story

7N

Global IT Consultancy, 7N, speeds up tender analysis and manages multiple bids in parallel in less time

See how 7N uses Pentimenti to review long tender documents faster, organize proposals, and manage multiple bids with one bid manager.

Faster

initial tender analysis

Multiple

bids managed in parallel

Single

Bid Manager handles the entire workflow

Quick

bid/no-bid decision

Challenge

7N wanted to speed up the tender analysis and review process so that tender requirements could be extracted quickly, and more tenders could be bid on.

Outcome

7N's Bid Manager uses Pentimenti to do tender analysis within minutes and hence successfully work on multiple tender bids in parallel.

7N is a global IT consultancy that connects organizations with highly experienced technology professionals. Over the past 25+ years, the company has built a strong reputation for delivering expert-driven services across complex digital initiatives.

7N continues to grow through strategic partnerships while supporting organizations undertaking large-scale digital initiatives.

Kristian Hasselbalch manages bid and tender activity, and for a period he was the sole person responsible for the entire process. With multiple tenders running in parallel, speed and overview are critical.

Some of the challenges Kristian faced:

  • Each opportunity required reading 20–40 pages of tender material before any bid work could begin.
  • Important requirements had to be manually extracted from long documents.
  • A lot of time and effort was spent understanding the tender before response writing could even start.

Pentimenti makes 7N's tender analysis and proposal creation faster and easier

Pentimenti made the proposal preparation easier, helping Kristian and 7N throughout the process. The Pentimenti Proposal Assistant quickly reads new tenders and offers an overview to assess relevance — without manually reviewing 20–40 pages. This makes early bid decisions faster and removes the need for initial extraction work.

The platform also reorganized the way their RFP materials were handled. Tender files and earlier material were brought together in one place, so each opportunity could be reviewed, questioned, and progressed without jumping between systems.

It provides an overview of the entire tender document. This is incredibly valuable as it helps identify relevant points more quickly.

Kristian Hasselbalch

Bid Manager, 7N

Atlas (the Proposal Agent) as an AI colleague

Atlas served as a working partner inside the tender material. The team could ask for specific details and get immediate answers based on the documents already uploaded. This saved time and gave more clarity.

Overall, the Pentimenti platform transformed how 7N approached tenders and bid management — turning a reactive, document-heavy process into a structured, guided workflow.

All the knowledge is gathered in one place. I get a sparring partner from Atlas into the material.

Kristian Hasselbalch

Bid Manager, 7N

Helping Kristian and 7N go from manual overview to managing multiple bids alone

For the period when Kristian was the only bid manager at 7N, he was handling both small and larger tenders that would typically require a team. Pentimenti helped him scale his capacity without additional headcount.

Also, when 7N signed up, the intention was to use Pentimenti primarily for the full proposal flow on large tenders. What actually happened was different: the platform became a daily tool across all tender types and sizes.

When we first started, it was like: you have this tool which could write the whole tender for you. Today I would say it's a more multifaceted toolbox, which we use for more things than just that. Pentimenti helps people be able to do more in the same time space as they normally would use.

Kristian Hasselbalch

Bid Manager, 7N

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